HB-24·072024
Hospitality · Amman
Sitti Kitchen
A home-cooking brand where the mark is drawn from grandmother’s hand — a warm sīn that turns into a serving spoon.
Naming · Logo · Menu type · Packaging
03 Identities
Selected identity plates.
Every project begins with a single letter and ends as a system. These are a few we can show — each mark drawn from its own Arabic letter.
HB-23·112023
Finance · Amman
Manara Bank
A digital bank built on trust. The mīm becomes a lighthouse aperture — steady, precise, legible down to a favicon.
Strategy · Identity · Bilingual type · App system
HB-23·042023
Publishing · Amman
Dar Noon
An independent publisher. The nūn and its dot become a colophon that repeats down every spine on the shelf.
Custom Arabic face · Logo · Book system
HB-22·092022
F&B · Irbid
Raseef Coffee
A sidewalk roaster. The rāʾ curls like steam off a cup and doubles as the cup itself on the takeaway sleeve.
Logo · Cup system · Signage · Menu
HB-22·022022
Culture · Amman
Amman Design Week
A city-scale event identity. The ʿayn opens into a wayfinding system that scales from a lanyard to a building wrap.
Identity · Signage type · Print · Motion
HB-21·062021
Beauty · Amman
Zahr Perfumes
A niche perfume house. The zāy’s single dot becomes a blossom, foil-stamped, at the neck of every bottle.
Naming · Logo · Bottle · Guidelines
Most of what we draw is under wraps until a brand launches. Ask, and we will walk you through a live case in the studio.
— Start an identity
Tell us the brand and the word behind it.
The best identities start with a conversation, not a brief. Tell us what you are building and what you want it to mean.