The stone leads
We design around the emerald in hand, never to a sketch drawn before we have seen it. The mount serves the stone.
The House
It began with one rough stone and a stubborn belief.
That the emerald — difficult, fractured, alive — deserved a house that served it rather than the other way around.
In 1998 Nadia Al-Rashed, a gemologist trained in Idar-Oberstein, opened a two-bench workshop off Fashion Avenue with a single Muzo rough and no intention of ever selling diamonds. Colleagues called it a narrow bet. She called it focus.
Twenty-six years later the house still sets only the emerald, still refuses to cast, and still keeps a file on every piece it has made. The workshop has four benches now instead of two. The obsession has not moved an inch.
The atelier · Fashion Avenue
The house code
Set, never cast
Every mount is built by hand from sheet and wire. It takes weeks longer and holds a stone for generations.
A file for every piece
Origin, carat, treatment, the setter’s name. If you inherit a Zumurrud piece, its whole life is on record with us.
Cared for, always
Cleaning, retipping and resetting for the life of the piece, at no charge. Emeralds are soft; we are patient.
The hands behind the house
NR
Nadia Al-Rashed
Founder · Master Gemologist
ER
Émile Rousseau
Head of Setting
LH
Layla Haddad
Bespoke Design
KN
Karim Nasser
Certification & Care
Have a stone in mind?
Bring it, or let us find it. The first conversation costs nothing and commits you to nothing.
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