Show the working
Every number links back to the raw events behind it. If you cannot trace it, you should not trust it — and neither do we.
The company
We were tired of dashboards that proved nothing.
Hivemetrics was founded in London in 2020 by three people who had each been burned by a beautiful report that turned out to be wrong.
Between us we had run growth at a marketplace, built the data platform at a bank, and spent six years in analytics consulting. We kept seeing the same thing: teams making seven-figure budget calls on a last-click number everyone privately knew was a lie.
So we built the tool we wished we had had: one that unifies every channel, shows its working, and is honest about uncertainty instead of hiding it behind a confident chart. No black box. If we cannot explain a number, we do not ship it.
Five years on, we are a team of thirty-one across London and remote, trusted with more than £180 million in annual ad spend. We are still privately held, still profitable, and still allergic to vanity metrics.
What we hold to
Honest about doubt
We show confidence intervals, not false precision. A defensible range beats a made-up decimal every time.
Own your data
It syncs to your warehouse, in your account, in a schema you keep. Leaving us should be easy — that keeps us honest.
Answer fast
A real analyst in your Slack, not a ticket queue. Median first response is under two hours on a working day.
Where we stand
2020Founded in London
31People
£180M+Ad spend analysed
140+Growth teams
Who you will work with
ER
Eleanor Reyes
CEO · Co-founder
MF
Marcus Feld
CTO · Co-founder
PN
Priya Nair
Head of Data Science
TW
Tom Whitfield
Head of Customer Success