Case studies

The lift, and the playbook behind it.

Four accounts that stopped trusting last-click and started attributing. Numbers are pulled from the accounts, with permission.

Fashion retailCase study · 01

+41%return on ad spend

Meridian Retail

The challenge

A last-click model was over-crediting brand search and starving the upper funnel that actually drove discovery.

−22%CAC

3.1×Prospecting ROAS

Retail attribution playbook

FintechCase study · 02

−32%cost per funded account

Kestrel Bank

The challenge

Funded-account cost was climbing and no one could say which channel deserved the blame — or the budget.

+2.4×Paid efficiency

9 daysTo reallocation

Fintech growth playbook

B2B SaaSCase study · 03

2.3×pipeline from paid

Ardent Labs

The challenge

Long sales cycles made paid impossible to justify — pipeline showed up months after the click, in a different tool.

+37%MQL→SQL rate

−19%Blended CAC

B2B pipeline playbook

Subscription D2CCase study · 04

+58%LTV to CAC ratio

Foldyard

The challenge

Acquisition looked profitable until churn was factored in — no one was attributing on lifetime value.

−26%Payback period

+14ptsRetention at 90d

Subscription retention playbook

Every figure here is pulled straight from the client’s account, shared with their sign-off. We will walk you through the raw data on a call.

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