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Case Studies

Numbers our customers put in board decks.

Four teams, four metrics that moved. Every figure below was reported by the customer, not modeled by our marketing team.

FerrylineB2B payments

+34%

activation in 8 weeks

The onboarding leak was step three

Ferryline’s funnel showed 61% of new workspaces stalling at bank verification. Session replays revealed why: a validation error rendering below the fold on 13-inch laptops. The fix took a day; the metric took eight weeks to climb.

  • Funnels
  • Session replay
LoopcartE-commerce SaaS

2.1×

trial-to-paid conversion

The aha moment was three imports deep

Cohort analysis found that trials importing three or more product catalogs converted at double the rate. Loopcart rebuilt onboarding around imports and watched conversion double within a quarter.

  • Cohorts
  • AI insights
Northbeam HealthTelehealth

−28%

churn on annual plans

Churn had a fingerprint

AI insights flagged that patients who never enabled reminders churned four times more. One reminder-setup prompt in week one cut annual-plan churn by 28% — and support tickets with it.

  • AI insights
  • Retention
BrightclassEducation technology

11×

faster from question to answer

The data team got their quarter back

Product questions used to queue behind a two-analyst data team — eleven days on average. With self-serve funnels and saved views, the median dropped to one. The analysts now build models instead of exporting CSVs.

  • Funnels
  • Dashboards

Figures reported by customers, 2024–2025. Your product will misbehave in its own original ways.

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Product analytics for teams that ship. Remote-first, with an HQ in San Francisco.

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